Make 2010 OURS

madiba-and-tutu R100 000 from 100 businesses in 100 days

With less than 100 days to go until the 2010 FIFA World Cup, the Green Point (GP) and Orange-Kloof (OK) City Improvement Districts (CIDs) are launching OUR 2010 Campaign to motivate businesses to invest in the sustainable development of our communities through football.

The GP and OK CIDs are working in collaboration with Craig Hepburn, founder of African Brothers Football Academy and former Bafana Bafana striker George Dearnaley to make OUR 2010 Campaign a reality.

Our mission is to look beyond the hype, excitement and immediate opportunities surrounding the World Cup tournament and launch a community orientated project that will benefit ordinary South Africans in the long run.

How it works

30 underprivileged children have been selected from within the OK and GP CID districts to form two football teams. Money raised during the campaign will be used to pay the monthly R200-00 African Brothers Football Academy membership fees for each child; giving them the opportunity to play football in a safe environment, develop their skills under the guidance of experienced coaches and interact with other children from different cultures and backgrounds.

To kick off the campaign, the GP and OK CIDs have donated R6 000 to cover the membership fees for both teams for one month. Donations from businesses within the OK and GP CID districts will be used to sustain these teams going forward (the target of R100 000 in 100 days will support both teams for two and a half years). This will be a significant contribution to African Brothers Football Academy’s vision to unite, bridge cultural divides and uplift our communities.



DONATE

We welcome all businesses in the OK and GP CID districts to make a donation no matter how big or small to help us reach OUR 2010 Campaign target of R100 000 in 100 days.

Donate now: http://www.cid2010.com/donate.asp
Visit the African Brothers website: African Brothers Football Academy

PROJECTS:

African Brothers Football Academy and Life-Skills Workshop's main objective is to promote growth and development of football. The benefits and structured to continuously grow, reaching and ultimately aiding people. African Brothers Football Academy runs a life skills workshop staffed by trained volunteers from across the globe and offers a “coach the coach” course for senior members of the communities. The life-skills classes run in the mornings and football coaching in the afternoons, allowing us to target the various groups effectively.
Life-skills workshop targets youths at risk and focuses on individual group and social interaction to improve their lives.

Empowerment is used on the individual development aspect of the project by reviewing resources and addressing current dispositions and to create new opportunities. Our project is concentrates of different beliefs and culture therefore we act only as a support measure for the individual. Group dynamics is a fundamental part of the programme. Group interaction provides a long-term support base as trust is developed amongst the community members. We commit to empower and develop.

On programme promotes cultural integration acceptance and tolerance of different sects, religions, nationalities and customs. We develop social skills, communication and understanding.

CONCEPT:

The initial idea of an academy came from identifying a platform that would keep children away from drugs and crime. The concept behind the academy is to offer coaching to the communities, create job opportunities and develop every aspect of football in South Africa.
African Brothers Football Academy is here to create transformation through soccer. Our country's love of sport is the perfect vehicle to educate, develop talent, create employment, businesses.

HISTORY:

African Brothers Football Academy is the brainchild of former Premier League footballer Craig Hepburn and Siphiwe Cele, a prominent community member of Imizamo Yethu.

In 1998 these two friends from radically different backgrounds registered a company that manages tours to Imizamo Yethu and other areas across South Africa. The philanthropic achievements of Green Turtle Tours and Safaris include the creation of temporary jobs, provision of funding for students to study social systems for practical application in South Africa and co-ordinating volunteer programs for overseas youth wishing to work in the townships.

A year after Green Turtle Tours and Safaris was founded the friends formed African Brothers football team, registered with the Hout Bay Football Association, with the objective of harnessing South Africa's love of football to bridge divides and effect change in Cape Town's invisible suburb.
Siphiwe Cele and Craig Hepburn founders and visionaries of African Brothers Football Academy thank all the people, organisations and guests who have supported and contributed to our dream.
Your support has inspired our vision and motivated us to make African Brothers Football Academy a reality and leave a legacy for our children to build on.

African Brothers Football Academy is set out to educate people and give them a career opportunity in football, field maintenance, coaching, refereeing, first aid, administration, management and marketing.
We have organized sponsorship for over 200 teams and distributed over 2000 soccer balls to disadvantaged communities.
Our passion is football and achievements in grass roots development.
With our combined experience in football and working in townships, we develop employment and, more importantly, unite the nation by tackling the serious socio-economic problems facing our country.
We are available on a full-time basis to ensure that African Brothers Football Academy succeeds and achieve our financial and development goals.

Introduction

Over the past 12 years African Brothers Football Academy has achieved much thanks to the support of both national and international donations, sponsorships and enthusiastic interest.

As a pioneering endeavour to bridge cultural divides and uplift underprivileged communities through football, ABFA has developed a competent business team to build on the foundation it has established.

We have established a sound business model for potential investors to become involved in the development and sustainability of African Brothers Football Academy.











OUR VISION:

Create an internationally recognised South African football brand known for finding, developing and nurturing emerging talent from underprivileged communities of South Africa.

• Create hope using football as an accessible platform for disadvantaged South African youth.

• Create employment by mobilizing illiterate and unemployed through football.

• Develop and improve school infrastructure and football coaching programs.

• Bridge cultural divides uniting communities.

• Sustainability will be achieved through providing a variety of income generating services.